Go Green with
Behavioral Science
climate change needs behavior change
Have you ever wondered how we can create better habits for ourselves and the planet? On this blog, I am sharing insights from psychology, behavioral economics and related fields to explain environmental behavior. Additionally, you can find information on strategies to encourage people to act more sustainably.
EXPLORE THE SCIENCE BEHIND IT – START HERE

Behavior vs. system change
Are behavior change and system change really two sides of the coin? Find out why behavior and system change are actually interconnected.

The meat paradox
Why do we love some animals but eat others? Read about the strategies that meat eaters employ to avoid feeling bad about eating meat.

Let's talk trash
Why do some people mindlessly dispose of their trash on the streets or in nature? Here’s how social norms can help to explain littering behavior.

Why do people doubt science?
Learn about the science of why some people don’t believe in schience and understand how misinformation spreads.

Is eco-friendly unmanly?
Compared to women, men litter more, recycle less and have a larger carbon footprint. Is climate change literally a man-made disaster?

The psychology of waste exports
Out of sight, out of mind? Here’s how plastic waste exports are related to our plastic consumption.
about me
Hi, my name is Doro and I am social
and environmental psychologist.
I am passionate about understanding what influences our environmental behavior and how we can use behavioral science to help us act more sustainably.
